The Nike C1TY was engineered to overcome anything the city throws your way. To establish a modern Nike classic, we decided to prove this shoe was as tough and resilient as locals born & bred in the city.
From there Nike city teams did what they do best - activated on the ground in a fresh, hyperlocal way to establish true street cred.
as this shoe was a brand new design, i created a narrative foundation that will drive distinction and support its storytelling for years to come.
